Email marketing goals 2023: Half-Year survey
In the last week of June 2023, we invited marketers and founders to tell us about the email marketing goals they had achieved and missed. We asked them three questions and a total of 73 people...
View ArticleRevised Email Marketing Strategy: 10 Marketers Share Insights
How do you know you need to revise your email marketing strategy? Simple – just review your email marketing goals for 2023. Which ones did you achieve? And which ones did you miss, as you crossed the...
View ArticleEmail Marketing Ebooks For Your Campaign Success
Over time, email marketing has become advanced. In the over-communicated world that your target audience lives, every small detail matters. Besides, the regulators have put in place some really tight...
View ArticleiOS 17 Impact on Email Marketing
Apple’s Link Tracking Protection (LTP) is part of the many recent updates related to privacy, link tracking, and private browsing. Marketers have been discussing iOS 17 changes and its implications,...
View ArticleAnalysis of the 7 Best Email Opening Lines We Loved
Email opening lines are the first few lines of your email, typically the first three or four sentences. They are important in deciding the success of your email campaigns. They decide if the person...
View ArticleGoogle, Yahoo New Email Authentication Requirements from 2024
Gmail and Yahoo recently announced new requirements for bulk email senders. These requirements will make identity verification mandatory, unsubscription swifter, and spam prevention even more...
View ArticleHoliday Retail Sales Stats Every Marketer Should Know in 2023
Want a peek at the top holiday retail sales statistics? Guess what, you’re not alone! As Christmas nears, it’s only natural that marketers like you double check the shopping trends data. Because that...
View ArticleUpdates to Gmail, Yahoo Sender Requirements 2024
Following their original announcements for bulk email senders, both Gmail and Yahoo have come up with some updates. These updates, made public in the last week of December, are mostly in the form of...
View ArticleSpamhaus: What All Bulk Email Senders Need to Know
Before we discuss what is Spamhaus and what it does, let’s talk about spam mail first. If someone asks you what’s the approximate percentage of spam mails out of the total incoming emails the US,...
View ArticleRemove Your IP From Spamhaus Blocklist : A Complete Guide
If you’re reading this, chances are you’ve had some trouble with the Spamhaus anti-spam blocklist. Maybe you’ve already been blocklisted. Or maybe you have a feeling you’ll be blocklisted soon. The...
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